Adapting a Strategic Plan can aid you to clarify your company’s direction. It can assure that your key leaders are all on the same page and keeps both management and staff focused on the tasks at hand.

We need a Strategic Plan in the following cases:

• Starting a new venture, product or service
• Buying a new business, product or service
• Expanding a current organization, product or service 

Turning around a declining business:

The Strategic Plan caters a blueprint, describing your company, its products, the competitive environment, financial health, management team, and business risks.

The plan allows you to…

• Analyze and describe the target customer profile, features, advantages, and benefits of your new venture, product or service.
• Broaden marketing plans including full descriptions of targeted promotional campaigns with implementation timelines. You can also examine market conditions, the nature of your customers, as well as your competitors, sales potential, and projected results of your promotional campaigns.
• Create staffing plans including identifying the key players, attitudes, skills, and expertise needed to build the venture.
• Build management plans including full descriptions of management systems and timelines for implementation.
• Create financial plans including projected startup costs, operating costs, revenue, profits, and break-even analysis for the first 3 to 5 years.